On the run visual storytelling.

With COVID-19 happening, events and event videos aren't a thing. We thought it would be fun to breakdown and share a project from 2019 we did with Karma Automotive and their multi-day sponsorship event of the Davis Film Festival.



If you work in Events, Marketing or anything surrounding that - you've probably seen a bunch of event wrap-up or highlight videos, or even most likely hired a video team to create some for your events. Event highlight videos often times have an eclectic production value to them based on the talent that was hired, the approach they took, the tools they used and all circumstances around that.



Karma Automotive hired us for a very unique and specific type of event video. The company joined on to sponsor the 2019 Davis Film Festival. Karma invited a handful of Chinese celebrities and others prominent in the entertainment space to attend.



Karma being a California car company owned by the Chinese, this was a very important event to share and highlight over in China that Karma is beginning to support the California and Hollywood centric entertainment industry.



Our clients ask was simple: Make this event look epic, cinematic and like movie. And make our CEO look like a celebrity.

With that in mind, we strapped on our MOVI Pro and a Ready Rig suit and spent three days following the events Karma had setup for their guests and the main award show event.



With this camera setup, we opted to film in slow motion (60fps) to really dial in a slow cinematic feel. Every camera move was dynamic with slow pushes, pulls, slides, swoops and more to keep the energy of the footage up. Every framing and composition was decided on the fly for a rich visual storytelling style.

We even had some fun strapping Casey to a gold cart to get some smooth driving shots of their new Karma Revero GT. Really making the most out of what's available 😂

Overall we ended up with three short videos, one chronicling each of the three days. We turned around all editing and post-production same day (well really in the evening) for Karma's team to take and finalize to use on their social media in China.

This was our approach to making an event feel cinematic and hopefully even more exciting than had you been their yourself!